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"Kiwis Edge" is a deliberate pun about NZ's place in this world, by those who call ourselves "Kiwis" - see Kiwi Expat Association, and N.Z. Edge by Kevin Roberts, Saatchi & Saatchi CEO. New Zealand on a world map is often shown as being on the very edge, but know we also have an "edge" in other ways: after all NZ did take the "America's Cup" against better funded teams! Thanks to our down-to-earth upbringing, our practical "hands-on" approach to problem-solving, and New Zealand's uniformly high level of education, we Kiwis consistently "punch above our weight" in endeavors that call for our combination of intelligence, creativity, and practical abilities.
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